"The ICE Idea", is catching on and it is a very simple, yet important method of contact for you or a loved one in case of an emergency. 


As cell phones are carried by the majority of the population, all you need to do is program the number of a contact person or persons and store the name as "ICE". 


The idea was thought up by a paramedic who found that when they went to the scenes of accidents, there were always mobile phones with patients, but they did not know which numbers to call. 


He, therefore, thought that it would be a good idea if there was a nationally recognized name under which to file a "next of kin". 


Following a disaster in London, the East Anglican Ambulance Service has launched a national "In Case of Emergency (ICE)"  campaign. 


The idea is that you store the Word "ICE" in your mobile phone address book, and with it, enter the number of the person you would want to be contacted "In Case Of Emergency". 


In an emergency situation, Emergency Services personnel and hospital staff would then be able to quickly contact your next of kin, by simply dialing the number programmed under "ICE".